Apartment Website Design Inspiration  — Our Top Picks of 2024

Let’s face it – a bad apartment website can be a major turn-off for potential residents. If they can’t find what they’re looking for or if your site looks like it’s stuck in the early 2000s, chances are they’ll move on to the next option.

But don’t worry, we’re here to help! At Bluprint, we’ve got a knack for spotting great apartment websites. Take a look at some of the key elements we look for: 

Dynamic Visuals: A visually appealing website sets the stage for a positive user experience. Incorporating dynamic elements such as videos and high-resolution images not only captures attention but also conveys the lifestyle and atmosphere of your property.

Intuitive Navigation: Seamless navigation is crucial for guiding visitors through your website effortlessly. Clear menus, logical page structures, and prominent calls to action ensure that users can find the information they seek without frustration.

Responsive Design: With the prevalence of mobile browsing, it’s imperative that your website is optimized for all devices. A responsive design adapts seamlessly to different screen sizes and resolutions, providing a consistent and user-friendly experience across desktops, tablets, and smartphones.

Clear Calls to Action: Effective calls to action prompt visitors to take the next step in their journey, whether it’s scheduling a tour, contacting the leasing office, or exploring available floor plans. Strategically placed buttons and forms encourage engagement and conversion.

Now that you know what to look for, let’s dive into our top picks for apartment website design in 2024:

1. Alpine Flats Greeley

What it does well: 

• Alpine Flats Greeley captivates visitors with a compelling homepage video that immerses them in the lifestyle offered by the property. 
• This custom site, designed and delivered by our sister company, Brindle Digital Marketing, strategically incorporates dynamic visuals, creating an immediate connection with prospective residents and inviting them to explore further.
• Additionally, the inclusion of marquee text adds a touch of sophistication and modernity to the design, keeping it fresh and engaging.

Areas for improvement:

• Throughout the website, professional photography that effectively showcases model units and provides a realistic depiction of what renters can expect, going beyond mere renderings.

2. Gravity Project

What it does well: 

• Gravity Project stands out with its visually striking design and vibrant color palette.
• The website exudes energy and personality, instantly capturing the attention of visitors. 
• Oversized text elements guide users through the content with ease, while subtle animations add an element of interactivity that enhances the overall user experience.

Areas for improvement:

• Clarity in written content is essential to effectively convey the unique identity and offerings of this community.
• The absence of professional photography, particularly beyond renderings, hinders the ability to accurately showcase the distinct features and atmosphere of the community.

3. The Oxbow

What it does well: 

• The Oxbow embraces a minimalist approach that prioritizes clarity and functionality. 
• The intuitive navigation and clean layout ensure that visitors can find the information they need quickly and easily. 
• Unique design elements, such as custom buttons and subtle animations, add visual interest without overwhelming the user.

Areas for improvement: 

• It would greatly enhance the user experience to provide a virtual tour for each unique floor plan layout.
  

4. Waterbury House

What it does well: 

• Waterbury House showcases a bold and innovative design that sets it apart from the competition.
•  The website’s interactive elements and engaging visuals create an immersive experience for visitors, drawing them deeper into the story of the property.

Areas for improvement:

• It could be easy for the user to get lost. Clear calls to action are essential to guide users through the site and encourage them to take the next step. 

5. The Burton

What it does well: 

• The Burton impresses with its cohesive branding and thoughtful design elements. 
• The use of circular motifs and consistent typography creates a sense of unity and sophistication throughout the website. 

Areas of improvement: 

• Pop-ups on an immediate load of websites can cause negative impacts to SEO 
• We suggest showcasing floor plans without requiring users to select a unit type, providing them with a more comprehensive bird’s-eye view. Minimizing the number of clicks enhances user experience.

6. Mountainaire

What it does well: 

• Mountainaire prioritizes functionality and user experience, with pricing and availability information prominently displayed for easy access. 
• The website’s clean and modern design reinforces the property’s brand identity, while intuitive navigation guides users seamlessly through the site.

Areas of improvement:

7. Havana Square

What it does well:

• Havana Square exudes elegance and refinement with its minimalist design and high-quality photography. 
• The website’s clean layout and intuitive navigation make it easy for visitors to explore available amenities and floor plans. 

Areas for improvement:

• However, reducing the reliance on stock photography could further enhance the authenticity and appeal of the site.

All in all, if you’re contemplating a redesign of your apartment website or apartment website design, rest assured you’re not alone. Numerous property managers and developers seek the expertise of professionals to ensure their websites stand out in a competitive market. 

At Bluprint, we’re fully committed to supporting you throughout this process. Let’s collaborate to create a website that not only boasts an impressive appearance but also delivers tangible results for your property. Check out our apartment website templates here to get started. If you’re looking for more personalized solutions, our parent company Brindle, a full-service multifamily marketing agency, offers custom websites along with services like social media management, SEO, and more.