5 Reasons to Choose a Bluprint Website Over a RentCafe Website

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Choosing the right platform for your property management is kind of like picking the perfect pair of shoes — it has to fit just right. RentCafe might be the go-to for some, offering a straightforward solution for listings and resident portals. But if you’re looking for something more customizable and brand-forward, Bluprint is the elevated next step.

Before committing, it’s worth understanding a few limitations that can impact flexibility, performance, and long-term growth.

If you’re comparing your options, take a closer look at our apartment websites built to work alongside your PMS while giving your brand more room to stand out.

Enter Bluprint. 

We offer several unique advantages that expand your options and help to grow your business. Our apartment websites are stunning, generate 47% more leads (than their competitors), and launch fast—giving you beauty, performance, and efficiency in one package. 

Here are five reasons to consider a Bluprint website for your multifamily property: 

1. Flexibility if You Change PMS Software 

Flexibility, baby. One of the significant benefits of Bluprint is the flexibility that we offer. Bluprint’s adaptable architecture has your back, making transitions smooth. You won’t find yourself locked into any one software and freedom is everything.  

Check out the top software and website integrations that Bluprint offers. 

This flexibility means you can minimize downtime and keep the disruption to a minimum. Tech headaches don’t exist with Bluprint. Staying adaptable is something that we keep on a pedestal because of the ever-evolving digital landscape.  No matter what PMS you roll with, Bluprint stays functional and efficient. 

2. Superior Design & Aesthetics 

Bluprint websites are known for their modern, user-friendly designs.  

With a sharp focus on aesthetics, we help you create websites that not only attract visitors, but keep them coming back for more. Thanks to our customizable templates and design options, you can showcase your brand’s unique identity in style.  

After all, a beautifully designed website isn’t just about looks—it’s about creating a seamless, intuitive experience. Our apartment website designs are built with the user in mind, following natural eye movement and highlighting what matters most. 

Don’t let us talk the talk, see how we walk the walk. View some of our top multifamily and apartment websites below:  

• Wilder Website Template – Fresh. Impactful. Flexible 

• Hexley Website Template – Modern. Clean. Confident 

• The Tierra Website Template – Editorial. Chic. Unique 

• Luna Lofts Website Template – Fresh. Clean. Effortless 

• The Oxbow Website Template – Classic. Luxury. Stunning. 

• The Colter Website Template – Modern. Understated. Simple 

• Pinetop Hills Website Template – Bold. Clean. Confident 

3. Unmatched Customizability 

Customization is the name of the game. It’s key to meeting your specific business and design needs, and our platform offers unparalleled customizability, letting you tweak every detail of your site to fit your unique style. 

From layout and color schemes to functionalities and integrations, Bluprint gives you the freedom to create a website that perfectly aligns with your vision and operational requirements. Here’s what you can customize: 

• Layout & Structure – Choose from flexible templates designed for easy navigation. 

• Color Schemes & Branding – Match your brand’s identity with custom colors, fonts, and logos. 

• Content & Media – Easily update text, images, and videos to showcase your property. 

• Functionality & Features – Add interactive maps, virtual tours, and lead forms. 

• Integrations – Seamlessly connect with leasing platforms, CRMs, and marketing tools. 

With Bluprint, you get the best of both worlds when it comes to apartment web design—effortless customization and a streamlined, user-friendly experience. 

4. Seamless CRM Integration 

With seamless integration into your CRM system via webhooks—yep, we’re talking about compatibility with Yardi RentCafe—you can say goodbye to the hassle of manual data entry. 

This integration ensures that every person who fills out a form on your contact page is automatically funneled into your CRM—no extra steps, no double entries, no manual work. This means you can track and follow up with leads effortlessly, keeping your workflow smooth and consistent. Who doesn’t want that kind of efficiency? It boosts productivity and ensures no leads slip through the cracks. It’s a win-win situation. 

5. Enhanced SEO Capabilities 

Optimized to help your property listings rank higher in search results, our platform boosts your visibility and drives more organic traffic to your site, bringing in a larger pool of potential tenants.  

With built-in SEO tools and best-practices, you can maintain a strong online presence that keeps you competitive in the property management market. 

Ready for More than a RentCafe Website? Bluprint Has You Covered 

With Bluprint, you get all benefits, no sacrifice. Our websites come packed with all the advantages of a RentCafe site plus some. Not ready to commit? Check out our apartment website template demo sites to see if there is anything that speak to you (and your apartment community.)  

For those looking for even more customization and services, our parent company Brindle, a full-service multifamily marketing agency, offers options like custom websites, social media management, SEO, and more.  

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