Top 5 RealPage Website Template Alternatives for Multifamily Communities

RealPage offers a powerful all-in-one platform for property management, serving everything from leasing to accounting in one streamlined solution. That includes website templates, which make it easy to publish listings, capture leads, and sync with your PMS.

But in today’s leasing environment, having a website that’s “just functional” isn’t enough. More than 75% of renters begin their search online, and most expect sleek, mobile-first experiences. Your website is no longer just a digital placeholder—it’s your first impression and your best leasing tool.

If you’re staying with RealPage as your PMS (great choice), but looking to elevate your apartment website experience, this guide walks through the top options that offer more flexibility, better performance, and stronger marketing capabilities, without disrupting your existing RealPage workflows.

What to Look for in a Multifamily Property Management Website Solution

Multifamily websites serve a unique purpose compared to single-family or vacation rental platforms. Your website must do more than just display listings—it should actively drive occupancy and support your marketing strategy.

Key Features for Multifamily Success:

• Flexible Design Options: Reflect your brand, not just a generic template.
• Optimized for SEO in Competitive Rental Markets: Visibility matters in crowded metros.
• Lead Generation Tools: Smart CTAs, conversion-focused forms, and user flows.
• Mobile-First User Experience: 70%+ of apartment searches happen on mobile.
• ADA Compliance: Accessibility isn’t optional—it protects your business and widens your audience.
• Seamless PMS Integration (Like RealPage): Real-time listing updates, availability, and lead capture.

1. Bluprint: Purpose-Built for Multifamily Performance

Here at Bluprint, we’re not just offering run-of-the-mill apartment website templates; we’re offering a multifamily-focused design and marketing partner that delivers high-performing websites built from flexible, lead-focused templates. 

Our platform was designed specifically for apartment marketing, with tight integration into RealPage’s core property management tools.

That means you keep your PMS exactly as it is, while elevating your website’s ability to drive traffic, generate leads, and convert prospects more efficiently.

Why Bluprint is the #1 Alternative:

You get modern design, strong SEO infrastructure, lightning-fast page speeds, and intuitive user flows.

No plug-ins. No guesswork. No waiting on support tickets.

Bluprint sites are:

• Brand-forward Design:  Forget generic templates. We build sites that reflect your property’s unique identity—without sacrificing speed or usability.
• Seamless Integration- Bluprint websites sync directly with RealPage for live availability, lead capture, and leasing workflows—so you don’t miss a beat.
• Built for SEO – Our websites are structured for top performance in competitive apartment markets. That means faster load speeds, better mobile UX, and content frameworks designed to rank.
• Lead-optimized Customer Journey – Conversion pathways, CTAs, and leasing workflows aren’t bolted on—they’re built into every site we deliver.
• Easy to Manage – Your team can make edits without touching code, or lean on our support when needed.

Most importantly, Bluprint was built from the ground up for multifamily properties.

This isn’t retrofitted e-commerce software or a basic CMS. It’s a platform designed to help you generate more qualified leads and compete in high-traffic markets.

Real-World Example: Gateway Place Apartments

Gateway Place Apartments in Greeley, CO, partnered with Bluprint to modernize their website, improve engagement, and drive more leases. The result? A 76% increase in time spent on site, 900% growth in organic traffic, and 20 leases signed within just one month of launch—all powered by Bluprint’s Conversion-Driven Design Framework. Want more? Check out our apartment website builder breakdown or the multifamily site design checklist.

2. Custom Web Development: Total Flexibility, Bigger Commitment

Some multifamily owners and operators choose to partner with custom web developers to create completely bespoke websites. This route offers the most freedom but requires more resources—both time and money.

Pros:

• Fully customized design and functionality
• Potential to build any feature you want
• High degree of control over user experience

Cons:

• Longer timelines for development
• Higher upfront costs and ongoing maintenance
• Requires detailed scoping and ongoing project management

If your portfolio has highly unique marketing needs or brand standards that off-the-shelf solutions can’t meet, custom development could make sense. Just be aware that it often means additional work to ensure ongoing integration with different PMS APIs, like RealPage.

3. WordPress with Property Management Themes: Familiar and Flexible

WordPress remains a popular choice for multifamily websites thanks to its flexibility, vast ecosystem of themes, and widespread familiarity. There are specific themes and plugins built for real estate and property management that allow you to integrate listing feeds, forms, and even tie-ins to RealPage through APIs or third-party tools.

Pros:

• Huge variety of design templates and plugins
• Relatively affordable to get started
• Easy to find developers familiar with the platform

Cons:

• Requires maintenance (updates, security patches, hosting)
• Performance and SEO depend on your setup and plugins
• Integration with RealPage is possible, but requires technical setup

For smaller operators or those with in-house marketing talent, WordPress can be a flexible, scalable alternative—but it requires a clear plan for security, performance, and RealPage integration.

4. Website Builders (Wix, Squarespace, Webflow): Fast but Limited

For teams looking for low-code or no-code solutions, website builders like Wix, Squarespace, and Webflow offer visually appealing templates and drag-and-drop functionality. While they’re not built for multifamily specifically, they can work for small portfolios needing a quick, cost-effective solution.

Pros:

• Fast to launch
• No coding skills required
• Clean, modern design templates

Cons:

• Less robust for SEO in competitive markets
• Limited flexibility for multifamily-specific needs
• Manual effort required for RealPage integration

These platforms can work for smaller communities or those focused on basic digital presence, but they often lack the depth needed for high-performance leasing websites.

5. Marketing-Focused Property Management Website Agencies

Some agencies specialize in real estate website solutions, often blending template-based design with digital marketing expertise. These providers can offer a middle ground between DIY tools and custom builds.

Pros:

• Industry expertise baked into designs and features
• Strategic guidance on SEO, content, and user flows
• More tailored than generalist platforms

Cons:

• Often geared more toward for-sale real estate, not multifamily
• May not offer direct integration with RealPage
• Variable pricing and deliverables

For multifamily operators wanting marketing-minded partners but without the complexity of full custom development, this route can work—just ensure RealPage compatibility is part of the conversation when evaluating your options. 

Bottom Line: Your Website Should Work Harder for You

RealPage templates are a smart starting point for operators already using their platform; they’ll help you with checking the box on:
1. Listings online
2. Lead capture in place

But if you’re serious about competing for high-quality leads and maximizing your marketing ROI, your website needs to do more:

• Support strong SEO for local and competitive markets
  
• Deliver a fast, intuitive user experience on any device
  
• Reflect your unique brand and value proposition
  
• Integrate cleanly with your PMS workflows
  
• Convert more visitors into qualified leads
  

Bluprint delivers all of this—without the bloat, delays, or enterprise overhead.

Let’s Build You Something Better

Your website should work as hard as your leasing team. If you’re ready to move beyond generic apartment website templates and start driving better results online, we’d love to show you how Bluprint can help.👉 Get in touch or explore our templates to see what’s possible.