Industry Trends, Tips, & Tidbits
Read more from the Bluprint by Brindle team below.
The Essential Website Checklist for Apartments
Launching a new apartment website should be the moment everything clicks into place: clear branding, better conversions, easier leasing. But that only happens when ...
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Why Apartment Branding Matters for Attracting Millennial & Gen Z renters
A renter touring an apartment has already made most of their decision before they ever step through the door. They’ve seen the website, scrolled ...
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Why Apartment Branding Is the Secret to Lease-Up Success
In 2025, most new apartment communities spend 6–12 months in lease-up before stabilizing. One national study found an average of 13.8 months to reach ...
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Why Apartment Branding Matters for Marketing Premium and High-End Rentals
If you’ve ever walked into a leasing office and thought, “Something feels off here,” chances are it wasn’t just the furniture or the light ...
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5 Proven Tips to Increase Occupancy with Property Management Websites
When apartments sit empty, property managers lose money. Marketing tactics like signage, ILS listings, and ads can generate leads, but those efforts often hit ...
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Yardi RentCafe Templates: Exploring Bluprint Website Options for a Unique Brand Presence
Your apartment website is your first showing. Before a prospect ever schedules a tour, they’re already scrolling through your site, deciding if your community ...
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AppFolio Website Templates vs. Bluprint: A Better Alternative for Apartment Websites
AppFolio is one of the most popular all-in-one property management platforms on the market and for good reason. It offers everything from accounting to ...
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Top 5 RealPage Website Template Alternatives for Multifamily Communities
RealPage offers a powerful all-in-one platform for property management, serving everything from leasing to accounting in one streamlined solution. That includes website templates, which ...
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Top 9 Benefits of a Property Management Website for Multifamily Landlords
Managing a multifamily portfolio isn’t just about collecting rent and coordinating maintenance; it’s about running a scalable, efficient business that delivers a seamless experience ...
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Bluprint Templates: A Better Website for Entrata PMS Users
Entrata is a powerhouse in multifamily software, handling everything from leasing to accounting. But here’s what most operators don’t know: You’re not stuck with ...
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