Entrata is a powerhouse in multifamily software, handling everything from leasing to accounting. But here’s what most operators don’t know:
You’re not stuck with Entrata’s default website templates.
If you’re ready for a website that actually reflects your brand, drives more leads, and still integrates seamlessly with Entrata PMS, you’ve got options.
In this guide, I’ll walk you through what to look for in an Entrata website alternative and why more property managers are ditching the cookie-cutter for high-performing platforms like Bluprint.
Let’s dive in.
Why Look Beyond Entrata Website Templates?
Entrata’s website templates are designed for convenience within their platform. But for many portfolios, these templates can feel restrictive.
A few reasons to look beyond Entrata website templates?
- Design Flexibility. Your brand deserves more than an out-of-the-box template.
- Development Timelines. Go live faster and let our team do the heavy lifting
- Organic SEO benefits. Bluprint’s website solutions are great for SEO and offer tons of flxibility for adding new pages, layouts, schema markup, tracking, and the list goes on.
- White Glove Set Up. Not all teams have the time or resources to navigate setting up a website
Many apartment marketing and leasing teams are seeking website solutions that integrate with Entrata PMS but go further in reflecting their brand and capturing potential renters’ interest.
Introducing Bluprint: Smart, Scalable Website Templates Designed for Conversion
We built Bluprint from the ground up for apartment and multifamily teams that want high-converting websites with flexibility.
Bluprint sites are designed to reflect your brand and are optimized to drive leads if you’re looking for an alternative to the Entrata website templates.
With a Bluprint apartment website template, you get:
Tailored Designs
Your community isn’t generic; your website shouldn’t be either. At Bluprint, our multifamily websites are designed to reflect your unique brand, speak directly to your target renters, and drive real results. Plus, you get a free design upgrade every two years, so your site never falls behind the competition.
Performance Built-In
Every site comes with SEO best practices, mobile speed optimization, and analytics integrations baked in. That means your website is ready to rank, perform, and convert the day it launches.
Ease of Use
Your leasing and marketing team shouldn’t need to wait on support tickets for simple changes. Bluprint’s intuitive backend makes updates simple, while our team is available when you need us.
Real Results
Our websites aren’t just pretty, they perform. On average, Bluprint sites drive 47% more leads than standard templates, with better bounce rates and longer session times. Built to work as hard as you do.
How Bluprint Integrates with Entrata
For teams already using the Entrata PMS, switching website platforms might sound complicated, but it doesn’t have to be.
Bluprint websites integrate seamlessly with Entrata, allowing you to keep all your essential workflows intact while completely upgrading your website’s look, feel, and performance. Pricing and availability automatically sync over.
Imagine having a website that reflects your unique brand and stands out in a crowded market, but still pulls pricing, availability, and leasing data directly from Entrata without missing a beat.
That’s the best of both worlds — the reliable backend you trust combined with a flexible, attractive website designed to convert more visitors into leads.
With Bluprint, you don’t have to choose between operational efficiency and a beautiful, high-performing website.
You get both a modern, customizable site that’s easy for your team to manage, paired with Entrata’s powerful property management capabilities working quietly behind the scenes.
Power Up Your Entrata PMS with a Website That Performs
The Entrata PMS gives you the tools to run your operations efficiently, but your website is where prospects decide whether to lease with you.
Bluprint websites integrate seamlessly with Entrata, giving you the best of both worlds: operational efficiency and a beautifully designed website that attracts and engages renters.
While Entrata PMS keeps your leasing and management workflows organized, Bluprint ensures your website truly reflects your brand and makes a strong first impression online.
With Bluprint, you get a custom-designed website that showcases your brand, is optimized for SEO to drive more organic traffic, and is built to convert visitors into qualified leads. It’s easy for your team to update without technical bottlenecks and connects smoothly with Entrata PMS, so you never have to sacrifice design and marketing performance for operational simplicity.
Make your website more than a page online – make it a gateway to more leases. With Bluprint, you can keep the strength of Entrata PMS while upgrading your digital presence to attract, engage, and convert more renters.
Ready to experience more than the Entrata website templates offered? Explore Bluprint apartment website templates today.
