Industry Trends, Tips, & Tidbits
Read more from the Bluprint by Brindle team below.
Why Apartment Branding Matters for Attracting Millennial & Gen Z renters
A renter touring an apartment has already made most of their decision before they ever step through the door. They’ve seen the website, scrolled ...
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Why Apartment Branding Is the Secret to Lease-Up Success
In 2025, most new apartment communities spend 6–12 months in lease-up before stabilizing. One national study found an average of 13.8 months to reach ...
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Why Apartment Branding Matters for Marketing Premium and High-End Rentals
If you’ve ever walked into a leasing office and thought, “Something feels off here,” chances are it wasn’t just the furniture or the light ...
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5 Questions to Consider Before Starting Your Apartment Logo Design
Designing a logo for your apartment community is no small feat. It’s not just about crafting a symbol; it’s about creating the friendly face ...
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