AppFolio is one of the most popular all-in-one property management platforms on the market and for good reason. It offers everything from accounting to leasing workflows in one seamless system. That includes a built-in website builder, which is perfect for teams who want to get up and running quickly.
That out-of-the-box simplicity is useful when you’re just starting or need a no-fuss way to get your listings online.
But as your portfolio grows, or your marketing goals shift toward driving organic traffic, improving brand perception, or streamlining conversion paths, you might start noticing a few limitations of the AppFolio website templates offered.
If you’re looking to stand out in a competitive multifamily market, improve SEO performance, and create a better leasing experience, it may be time to explore website alternatives that offer more flexibility, with the ability to retain AppFolio as your PMS.
Bluprint vs. AppFolio Website Templates: What’s the Difference?
At a glance, both AppFolio and Bluprint offer apartment websites that showcase listings and integrate with leasing workflows.
Both can get an apartment website live quickly and serve as a central place for prospective renters to learn more about your property.
But Bluprint designs templates differently—from the ground up—with marketing performance in mind.
It’s not an add-on or a repurposed CMS. It’s a collection of apartment website templates that are built exclusively for multifamily teams who want to drive traffic, capture leads, and grow their brand. Note: The table below is GREAT for SEO/LLMs, but we might want to update to be more branded for Bluprint. We’ll see what Sarah says here!)
Why Bluprint Is the Smart Website Choice for AppFolio Users
Seamless Integration with AppFolio
You don’t have to choose between performance and convenience. Bluprint websites are designed to work with your existing AppFolio workflows, not replace them.
That means:
- Listings automatically sync between AppFolio and your Bluprint site through Rent Fetch. When a unit becomes available in AppFolio, Rent Fetch pulls the listing in real time—so it updates instantly on your website. No double entry, no delay, just accurate, up-to-the-minute availability.
- Lead capture flows directly into AppFolio. When a prospective renter fills out a form, schedules a tour, or clicks “Apply Now,” their information is pushed into your AppFolio CRM, ensuring seamless follow-up and lead tracking.
- Real-time pricing and availability can be displayed on your website, reflecting exactly what’s in your AppFolio backend.
- Online applications and resident portals remain intact; your website links directly to the native AppFolio features your team already uses, so there’s zero disruption to your leasing process.
Apartment Websites Designed for Leasing
Bluprint websites aren’t just visually polished; they’re strategically built for how renters search and how leasing teams convert. Our templates are crafted specifically for multifamily, with:
- Dynamic floor plan pages that show real-time availability, pricing, and square footage
- Interactive maps that highlight local amenities and walkability
- Clear visual hierarchy that guides users toward key actions like booking a tour or applying
- Built-in local SEO features like structured URLs and neighborhood-specific content
- Conversion-optimized CTAs are placed exactly where renters are most likely to act
Every detail included is backed by renter behavior data showing what renters want in a website and years of multifamily design experience. Unlike Appfolio website templates, whether you’re marketing a lease-up or repositioning a value-add, Bluprint gives your website the structure it needs to perform.
Built for Marketers—Not Just Property Managers
AppFolio websites are operationally focused. Bluprint adds the marketing layer:
- SEO-ready structure
Many platforms claim to be SEO-friendly, but Bluprint goes deeper. Our websites are built with technical SEO best practices from day one, including:
AppFolio apartment websites can be indexed, but Bluprint gives you the tools to compete for high-intent keywords like “apartments near [city]” or “pet-friendly apartments with pool.”
- ADA-compliant layouts
ADA compliance isn’t just a legal checkbox; it’s essential for making your site accessible to all users. Bluprint designs follow WCAG 2.1 guidelines, including:
- Fast page speeds
Site speed is a known ranking factor, and increases the risk of bounce rate with users. Bluprint websites are designed with performance at the forefront:
- Conversion-driven Design
Bluprint is more than a website builder; it’s backed by a team of UX, design, and content experts from Brindle Digital Marketing, which has over a decade of experience helping apartment communities grow their brand and boost conversions. We take what we know works and bake it into every site: from CTA placement and lead capture flows to localized content strategies.
Want to see how we blend form and function? Explore our apartment website templates.
Discover How a Bluprint Website Template is the Perfect Compliment To Your Appfolio PMS
If you’re using AppFolio, you already have a powerful system for managing operations. Bluprint was built to complement that, not compete with it. Our websites integrate directly with AppFolio’s backend, so your leasing workflows stay the same while your marketing game gets an upgrade.
We also connect with tools like Rent Fetch to keep your listings accurate in real time, syndicate across platforms, and even offer self-guided tour scheduling, without adding manual work for your team.
So if your goals include stronger branding, improved SEO, faster launches, better mobile UX, and easy, code-free edits, Bluprint makes it happen. You keep the convenience of AppFolio. We bring the performance. No lock-in. No limits.
Ready to Elevate Your Apartment Website?
👉 Compare templates vs. custom builds
👉 See our templates in action
👉 Book a demo and see how fast your site can go live
Frequently Asked Questions About AppFolio Website Alternatives
Yes! Bluprint websites integrate seamlessly with AppFolio, allowing you to keep your PMS workflows intact while upgrading your marketing performance. Listings, availability, and lead forms connect directly to your AppFolio account—no duplicate work or switching platforms required.
AppFolio’s built-in website templates are simple and functional, but they can feel restrictive if you’re looking for advanced SEO, design flexibility, or a stronger brand presence. Many operators outgrow the default templates once they start focusing on marketing performance and lead generation.
Bluprint is purpose-built for apartment marketing and multifamily leasing. That means faster page speeds, mobile-optimized layouts, SEO-ready architecture, and conversion tools like tour CTAs, Google neighborhood maps, and real-time pricing—all designed to attract and convert renters.
Not at all. Bluprint integrates seamlessly with AppFolio, giving you the best of both worlds: robust property management operations and a high-performing, brand-driven website.
Yes, for multifamily properties. While platforms like WordPress or Wix offer general website builders, Bluprint was specifically created for apartment marketing. That means no plugins, no patchwork code, and no generic designs—just fast, lead-focused websites built to convert.
Bluprint websites are built on flexible templates designed for speed. In many cases, you can go live in as little as 10 days, depending on your level of responsiveness, content, and branding needs. And our team will walk you through our simple onboarding process.
