Your apartment website is your first showing.
Before a prospect ever schedules a tour, they’re already scrolling through your site, deciding if your community feels like home.
That’s why your website needs more than real-time pricing and availability. It also has to deliver:
- Speed (mobile-first, fast load times)
- Flexibility (design that fits your brand)
- Experience (a clear path from click → tour request → lease)
For many operators, Yardi’s RentCafe website templates (called “RentCaffeine Themes”) are the standard choice. Built to be mobile‑first, accessible, and faster than traditional templates, they sync directly with your Yardi ecosystem and offer quick deployment
But here’s the question:
Do they help your community stand out, or do they make you look like everyone else?
In this guide, we’ll cover how RentCaffeine Themes work, where they shine, and how Bluprint offers a high-performance alternative that integrates seamlessly with your PMS while giving your brand the spotlight.
What Are Yardi RentCafe Website Templates?
Yardi’s RentCafe is one of the most widely used platforms in multifamily property management. RentCafe templates are pre-built website designs that connect directly to your Yardi database, syncing essential tools like:
- Real-time pricing and availability
- Floor plan galleries
- Lead capture forms
- Resident portals
For communities already using Yardi, RentCafe templates are convenient; everything is housed under one roof.
Out of the box, they’re a fit for portfolios that want to get a functional website online quickly, without adding new technology vendors.
How Yardi RentCafe Templates Stack Up in Multifamily Marketing
Yardi’s RentCafe templates are a trusted option for many communities because they provide what most teams need out of the box:
Strengths of RentCafe Templates
- Seamless PMS integration: Everything connects directly to your Yardi environment.
- Pre-built functionality: Floor plans, pricing, and leasing widgets come standard.
- Familiarity: Leasing teams already using Yardi find it simple to manage.
At the same time, many operators find themselves looking for ways to go further. Standard apartment website templates often make it harder to reflect a community’s unique brand, optimize for SEO, or customize the site experience beyond the basics.
For properties in competitive markets, those differences can have a big impact on leasing results.
What Is Bluprint, and How Does It Offer a High-Performance Alternative?
Bluprint is a next-generation apartment website platform designed specifically for multifamily communities. Like RentCafe, Bluprint offers professionally built templates, but they’re designed with marketing performance and flexibility at the forefront.
Bluprint sites are fast, flexible, and mobile-first. And performance isn’t just a nice-to-have. Google research shows that when page load time increases from one to three seconds, the likelihood of a visitor bouncing jumps by 32%.
For apartment websites, that can mean the difference between a scheduled tour and a lost lead.
Here’s what sets Bluprint apart:
- Fast Launches: Go from onboarding to live in just 10 days.
- Lead-Driving Design: On average, Bluprint sites generate 47% more leads.
- Free Upgrades: Stay modern with a complimentary redesign every two years.
- Budget-Friendly Options: Choose from monthly or upfront payment plans.
- Seamless Integrations: Connect Bluprint with RentCafe and other tools you already use.
- Automatic Pricing & Availability: Powered by Rent Fetch, your site always shows real-time data.
- Flexibility: If you ever find yourself migrating away from Yardi RentCafe in the future, the good news is you don’t have to start from scratch with your website. Our sites integrate with several different PMSs, so you don’t have to worry about losing all the work that went into your website and onsite SEO efforts.
With Bluprint, you don’t need to choose between a site that works with your PMS and a site that performs like a marketing asset. You get both.
See Bluprint Website Templates
Does Bluprint Integrate with RentCafe?
Yes. You don’t need to leave Yardi behind to upgrade your website.
Bluprint integrates directly with RentCafe so your team can keep the same workflows they already know:
- Real-time pricing and availability from Yardi is displayed instantly on your Bluprint site through our Rent Fetch plugin.
- Lead forms feed right back into your Yardi CRM and leasing process.
- Resident portals remain accessible through your Bluprint site.
How Rent Fetch Works
Rent Fetch is the engine that keeps your Bluprint site and RentCafe in sync. It automatically pulls unit-level data—availability, floor plan pricing, lease terms—and displays it directly on your website without manual updates.
When it’s most valuable:
- Dynamic markets: Pricing shifts happen constantly, and your site needs to reflect those changes.
- High-traffic leasing seasons: When every lead counts, you can’t afford outdated availability or incorrect specials.
- Multi-property portfolios: Rent Fetch scales across communities, ensuring consistency and accuracy portfolio-wide.
The result? Your team gets a multifamily website that looks and performs better, while your RentCafe backend continues to handle the leasing operations you rely on.
How Does Bluprint Compare to Yardi RentCafe Templates?
The takeaway? RentCafe templates do a solid job covering the basics, especially for teams already operating within Yardi. But Bluprint goes further, offering more flexibility in design and SEO, optimized site speed, and the ability to integrate with other PMS and marketing tools.
Why Your Apartment Website Should Reflect Your Brand, Not Just Your Property Management System
Your website is more than just a box to check; it’s where future residents decide if your community feels like home. That’s why curb appeal online matters just as much as it does in person.
Bluprint makes sure your site pulls its weight, bringing in the right leads, helping prospects take the next step, and staying fully synced with RentCafe so nothing slips through the cracks.
Book a demo today to see how Bluprint turns your site into a true leasing tool.
